Tag Archives: Marketing and Advertising

Ensure That Strategy, not Tactics, Drives Your Social Media

There it is again, another new social media network to investigate. The first question you ask yourself: “”Do we join or not?”” That’s potentially followed up with, “”Will my boss ask me about this?”” The rapid growth of social media … Continue reading

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7 Highly-Effective Ways to Maximize Your Online Brand Presence

It is no secret that in this day and age, online presence = brand awareness. In fact, most marketing experts agree that how you present your brand online is the 21st century equivalent of your first meeting with a customer. … Continue reading

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Why Online Branding is Important?

Branding, is not just an isolated word. It’s associated with lots of corporate ideologies that represent your business. So having brand is one initial step in the marketing industry. Your brand leads your corporate identity in the business world.  Hence … Continue reading

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The New Rules of Branding Your Business Online

Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It’s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The … Continue reading

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5 questions that nag social media marketers

Marketers are high on using social media—they’re just a little foggy about how, exactly, to do so. The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released last month and the results weren’t overwhelmingly surprising. More … Continue reading

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The 15 commandments of social media marketing

When it comes to developing outstanding marketing strategies, you and your marketing partner should always remain “tactic and channel agnostic.” That means, don’t get married to any one communications vehicle. Instead, use the medium or media that can best convey … Continue reading

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Five Killer Video Marketing Tips

No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it’s difficult to come up with … Continue reading

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