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Tag Archives: Marketing and Advertising
Ensure That Strategy, not Tactics, Drives Your Social Media
There it is again, another new social media network to investigate. The first question you ask yourself: “”Do we join or not?”” That’s potentially followed up with, “”Will my boss ask me about this?”” The rapid growth of social media … Continue reading
7 Highly-Effective Ways to Maximize Your Online Brand Presence
It is no secret that in this day and age, online presence = brand awareness. In fact, most marketing experts agree that how you present your brand online is the 21st century equivalent of your first meeting with a customer. … Continue reading
Why Online Branding is Important?
Branding, is not just an isolated word. It’s associated with lots of corporate ideologies that represent your business. So having brand is one initial step in the marketing industry. Your brand leads your corporate identity in the business world. Hence … Continue reading
The New Rules of Branding Your Business Online
Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It’s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The … Continue reading
Posted in Marketing, Online Branding, Social Media
Tagged Brand, Internet marketing, Marketing and Advertising, social media
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5 questions that nag social media marketers
Marketers are high on using social media—they’re just a little foggy about how, exactly, to do so. The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released last month and the results weren’t overwhelmingly surprising. More … Continue reading
The 15 commandments of social media marketing
When it comes to developing outstanding marketing strategies, you and your marketing partner should always remain “tactic and channel agnostic.” That means, don’t get married to any one communications vehicle. Instead, use the medium or media that can best convey … Continue reading
Five Killer Video Marketing Tips
No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it’s difficult to come up with … Continue reading
Posted in Marketing, Online Marketing, Video
Tagged Digital Marketer, Facebook, Internet marketing, marketing, Marketing and Advertising, Twitter, YouTube
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Who Is Winning the Talent War in Social Media?
In the olden days (read: pre-social media), a job recruiter was limited to the stack of neatly typed resumes on his desk, a bulletin board, and work connections in his search for the best job applicants. In the digital age, … Continue reading
Posted in Social Media, Social Platforms
Tagged Marketing and Advertising, social media, Social network
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10 Laws of Social Media Marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media … Continue reading
Online branding: a digital-centric approach to developing brands
“Updating approaches to branding for the digital world. Brand is No.1 I want to start with a bold statement. The Brand is the single most important element to a business or organisation. If you think about what branding actually is; … Continue reading
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