It is no secret that in this day and age, online presence = brand awareness. In fact, most marketing experts agree that how you present your brand online is the 21st century equivalent of your first meeting with a customer.
Your online brand is what people think of you when you are not available. In fact, your online brand is as important as any of the traditional forms of branding and becoming more important each day. Most customers today are technologically savvy and typically rely on a company’s online presence as a validity test of its credibility in the market.