Tag Archives: content

How to Kick Your Content Marketing Strategy Up a Notch

Posted on July 26, 2013 by MyDigiBrand™

Last week I outlined how social media is useless without a thoughtful content marketing strategy. My man Mark Schaefer carried this one step further by brilliantly describing Content Marketing as a “do-over” for social media. Something is still missing though. … Continue reading →

Posted in Content, Content Marketing, Marketing, Social Media | Tagged , , , | 2 Comments

6 Ways to Inspired Content Marketing

Posted on July 21, 2013 by MyDigiBrand™

Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances … Continue reading →

Posted in Content, Content Marketing, Social Media | Tagged , , | Leave a comment

Can You Trust Anything Mashable Says

Posted on July 19, 2013 by MyDigiBrand™

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear … Continue reading →

Posted in Content, Mashable, Social Media | Tagged , , | Leave a comment

Can Content Marketing Save Paula Deen?

Posted on July 18, 2013 by MyDigiBrand™

I’m a black man and a Paula Deen fan. Up until a week ago, this wasn’t a problem but Paula recently admitted that she used the “n” word 30 years ago after being held at gunpoint by a black man. … Continue reading →

Posted in Branding, Content Marketing, edia | Tagged , , , | Leave a comment

Creative Exercises for Social Media Content

Posted on July 18, 2013 by MyDigiBrand™

As social media marketing grows by leaps and bounds, so does the need for exceptional social media content. As more and more companies join the various social media platforms, the harder it will be for each brand to stand out. … Continue reading →

Posted in Content, Marketing, Social Media | Tagged , , , | 1 Comment