Tag Archives: content

How to Kick Your Content Marketing Strategy Up a Notch

Last week I outlined how social media is useless without a thoughtful content marketing strategy. My man Mark Schaefer carried this one step further by brilliantly describing Content Marketing as a “do-over” for social media. Something is still missing though. … Continue reading

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6 Ways to Inspired Content Marketing

Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances … Continue reading

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Can You Trust Anything Mashable Says

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear … Continue reading

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Can Content Marketing Save Paula Deen?

I’m a black man and a Paula Deen fan. Up until a week ago, this wasn’t a problem but Paula recently admitted that she used the “n” word 30 years ago after being held at gunpoint by a black man. … Continue reading

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Creative Exercises for Social Media Content

As social media marketing grows by leaps and bounds, so does the need for exceptional social media content. As more and more companies join the various social media platforms, the harder it will be for each brand to stand out. … Continue reading

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