Category Archives: Social Platforms

Marketing Students Say Facebook Is Most Important Social Tool

Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey by the MediaSchool Group. Moreover, just 40% or so agree with … Continue reading

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Why Online Branding is Important?

Branding, is not just an isolated word. It’s associated with lots of corporate ideologies that represent your business. So having brand is one initial step in the marketing industry. Your brand leads your corporate identity in the business world.  Hence … Continue reading

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Who Is Winning the Talent War in Social Media?

In the olden days (read: pre-social media), a job recruiter was limited to the stack of neatly typed resumes on his desk, a bulletin board, and work connections in his search for the best job applicants. In the digital age, … Continue reading

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