For all the talk about the drawbacks of using social media, it’s hard to imagine a better all-in-one tool for business owners. If used correctly, social media can boost your search engine rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, foster relationships and educate consumers.
The basics of social media are simple: create great content, publish it and share it with your network. Most entrepreneurs leave it at that, but promoting content is only one part of the game.
Here are three ways to engage with customers and build your audience on any social media network.
1. Answer questions from customers and clients.
Twitter and Facebook have become customer service platforms. At first, it can feel intimidating to answer a question publicly; you may feel you should be as eloquent as you are informative.
Written by Jacqueline Whitmore. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.