Category Archives: Marketing

7 Ways to Use Pinterest to Promote Your Business – Plus Infographic

Image centric social networks are rapidly gaining market share due to their high engagement levels. Everyone apparently loves an enticing photo Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months. At … Continue reading

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Marketing Makeover: 4 Strategies to Help Grow Your Business

As your small business grows and evolves, you’ll probably find that some of your promotional tactics are no longer as effective as they once were. Your business — and the world around it — is changing all the time, and … Continue reading

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Some Tips that will Help to Supercharge Your Social Media Marketing

“Marketers now recognize the opportunity presented by social media with 86% indicating that it is important for their business”. Don’t be afraid to address topics that consumers truly care about such as prices, complaints, problems, questions, suggestions and feedback – By … Continue reading

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How to Maximize the New Twitter Layout

Here’s the news from the Twitter blog: “The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more. Here are main features:” Best Tweets: Tweets that have received more engagement will … Continue reading

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Social Media Marketing Tool Box: 62 Tips

Social media marketing is moving from its exciting adolescent phase to a more mature grownup status. Online social media obsession driven by social web hormones and testosterone that drove social networks to hyperactivity are being replaced by tried and now … Continue reading

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For Stores, Pinterest Trumps Facebook And YouTube

While all social media is sending a growing number of shoppers to retail Web sites, Pinterest is more powerful than either Facebook or YouTube. That news comes from Experian Marketing Services’ 2014 Digital Marketer study, and finds that Amazon (which … Continue reading

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Social Success? How to Measure Social Media Marketing ROI

What’s the biggest challenge to Twitter marketing? Although making lasting connections and gaining followers are difficult goals to achieve, measuring return on investment (ROI) is the biggest obstacle for almost half of brands, new research reveals. Even though 64.9 percent … Continue reading

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Social Media Marketing World: 17 Tools to Optimize Your Social Media Performance

Want to make significant improvements to your social media presence to-day? At the Social Media Marketing World conference in San Diego last week I presented to a packed room about a range of tools to optimize social media performance. It … Continue reading

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Doing It Right: Big Brands on Instagram

Are you sharing your brand with customers and fans through pictures on Instagram? Why not? As you probably know, Facebook owns Instagram, and according to Facebook CEO Mark Zuckerberg, Instagram is growing faster than Facebook did at that age and … Continue reading

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How to Kick Your Content Marketing Strategy Up a Notch

Last week I outlined how social media is useless without a thoughtful content marketing strategy. My man Mark Schaefer carried this one step further by brilliantly describing Content Marketing as a “do-over” for social media. Something is still missing though. … Continue reading

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