Tag Archives: social media strategies

Marketing Makeover: 4 Strategies to Help Grow Your Business

As your small business grows and evolves, you’ll probably find that some of your promotional tactics are no longer as effective as they once were. Your business — and the world around it — is changing all the time, and … Continue reading

Posted in Digital Marketing, Marketing, Social Media Strategies | Tagged , , , | Leave a comment

Email Marketing or Social Media: Who Reigns Supreme?

It’s undeniable that social media has made a phenomenal impact on how small businesses market themselves. It is reported that over the past 10 years however, email marketing, albeit not quite so ‘trendy’, remains far more effective at delivering the … Continue reading

Posted in Digital Marketing, Email Marketing, Marketing Strategies, Social Media | Tagged , , , , , | Leave a comment

Native Advertising Won’t Boost Sales, Influencers Will

According to a survey (PDF) by the Online Publishers Association, 90% of all online publishers said they expected to be featuring so-called native advertising this year. We should take note of native advertising then—not only because it’s a fresh vehicle … Continue reading

Posted in Digital Marketing, Influencers, Marketing Strategies, Social Media | Tagged , , , , | Leave a comment