Monthly Archives: April 2014

How to Measure a Twitter Campaign?

Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social … Continue reading

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The three vectors that impact SEO are back links, social media and content.

The binding glue for this is your content strategy……. We all know that we need to publish high-quality content that gets read and linked to by as many people as possible.  This is standard practice. Social media also benefits an … Continue reading

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Why You Shouldn’t Ignore Google+ Anymore

  Google+ has now been with us for one year. It just seems like yesterday when it was announced. Part of me said “not another social network” while the other curious Jeff thought “this could be what we need to … Continue reading

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5 Tools for Reviewing Social Media Performance

Reviewing your performance on social media regularly is essential to ensure you are investing and not wasting any time. By measuring your performance on a regular basis you will be able to set some goals to achieve better results. “You … Continue reading

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How to do Social Media Competitor Analysis

Are you wondering why your competitors are gaining more eyeballs on social media than you? Is social selling your agenda but your strategy hasn’t shown desired results? Well, you are not alone. That’s when you need to start looking at … Continue reading

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Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances … Continue reading

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Email Marketing or Social Media: Who Reigns Supreme?

It’s undeniable that social media has made a phenomenal impact on how small businesses market themselves. It is reported that over the past 10 years however, email marketing, albeit not quite so ‘trendy’, remains far more effective at delivering the … Continue reading

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