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Monthly Archives: April 2014
How to Measure a Twitter Campaign?
Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social … Continue reading
Posted in Marketing Campaign, ROI, Social Media
Tagged digital marketing, marketing campaign, ROI, social media, Twitter
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The three vectors that impact SEO are back links, social media and content.
The binding glue for this is your content strategy……. We all know that we need to publish high-quality content that gets read and linked to by as many people as possible. This is standard practice. Social media also benefits an … Continue reading
Posted in Content Marketing, Digital Marketing, SEO, Social Media
Tagged Content marketing, digital marketing, seo, social media
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Why You Shouldn’t Ignore Google+ Anymore
Google+ has now been with us for one year. It just seems like yesterday when it was announced. Part of me said “not another social network” while the other curious Jeff thought “this could be what we need to … Continue reading
Posted in Digital Marketing, Social Media
Tagged digital marketing, google+, online branding, social media
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5 Tools for Reviewing Social Media Performance
Reviewing your performance on social media regularly is essential to ensure you are investing and not wasting any time. By measuring your performance on a regular basis you will be able to set some goals to achieve better results. “You … Continue reading
Posted in Digital Marketing, Social Media
Tagged digital marketing, social media, tracking your performance
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How to do Social Media Competitor Analysis
Are you wondering why your competitors are gaining more eyeballs on social media than you? Is social selling your agenda but your strategy hasn’t shown desired results? Well, you are not alone. That’s when you need to start looking at … Continue reading
Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances … Continue reading
Email Marketing or Social Media: Who Reigns Supreme?
It’s undeniable that social media has made a phenomenal impact on how small businesses market themselves. It is reported that over the past 10 years however, email marketing, albeit not quite so ‘trendy’, remains far more effective at delivering the … Continue reading
Line Targets 1BN Users Of Its Messaging App By 2015
The ripples from Facebook’s $19BN purchase of messaging app WhatsApp continue to rock the app space, pushing more and more developers to build comms tools with a twist in the hopes of harvesting even a fraction of the traction and engagement that veteran player … Continue reading
Posted in Digital Marketing, Messaging, Online Branding, Social Media
Tagged digital marketing, line, messaging, online branding, social media
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Curalate Adds Tumblr To Its Visual Analytics Platform
Startup Curalate has been described as a Pinterest marketing platform, but its ambitions are broader than that, as indicated by today’s announcement that it supports Tumblr, too. That means Curalate now offers analytics and marketing tools across Pinterest, Tumblr, Instagram … Continue reading
Content Marketing Is A Long-Term Commitment, Not A Campaign
There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three … Continue reading