The binding glue for this is your content strategy…….
We all know that we need to publish high-quality content that gets read and linked to by as many people as possible. This is standard practice.
Social media also benefits an online marketing campaign and is a factor in the ranking algorithm. So we need to adopt social media as a key role within SEO campaigns. Social media provides readers and search engines with new measures, measures of quality and as a result social media is now the fastest-rising search engine ranking factor.
Content strategy is needed as content will be driving the inbound links, and social media. So for a successful SEO campaign we need a good back linking strategy and social media strategy all under pinned by a rock solid content strategy.
Content strategy touches on the content on your website as well as all the content for both social media, SEO and other requirements in the digital space. Indeed content strategy can transcend digital into the traditional marketing world.
In the digital world we are driven to a greater extent by keyword research. Strategically you need to understand your target market, the key phrases they use and develop a message with a theme that runs through and underpins all the various forms of content you will be creating. Putting yourself in the shoes of the customer is key.
Written by Peter Wilkinson. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.