That means Curalate now offers analytics and marketing tools across Pinterest, Tumblr, Instagram and Facebook. CEO Apu Gupta said there’s “a common set of insights that we provide across networks,” using image recognition to detect when a brand’s products and pictures are posted on those services and seeing how their engagement stacks up against competitors. It also offers tools for running promotions on those networks.
Gupta argued that Tumblr is important for Curalate customers because there are so many images posted there, often without any text that would make it easier for brands to track them. He also suggested that on Tumblr, businesses can see growing the importance of “organic engagement,” namely, consumers sharing brand-related content without any prompting from the brand.
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