Line Targets 1BN Users Of Its Messaging App By 2015

The ripples from Facebook’s $19BN purchase of messaging app WhatsApp continue to rock the app space, pushing more and more developers to build comms tools with a twist in the hopes of harvesting even a fraction of the traction and engagement that veteran player enjoyed. (Ultimately the size of the WhatsApp exit is the massive carrot here — while Viber’s recent sale to Rakuten for $900M provides another lucrative example to concentrate developers’ minds.)

But newbies are just the small fry. Japan’s Line, which launched its messaging play in 2011 in the wake of the earthquake and tsunami that crippled the country’s phone service, is already a substantial messaging player (and a company in its own right, having been spun out of its parent company, NHN Japan Corp) — another would-be WhatsApp in the making.

Written by Natasha Lomas.  To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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