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Category Archives: Content
How to Kick Your Content Marketing Strategy Up a Notch
Last week I outlined how social media is useless without a thoughtful content marketing strategy. My man Mark Schaefer carried this one step further by brilliantly describing Content Marketing as a “do-over” for social media. Something is still missing though. … Continue reading
Posted in Content, Content Marketing, Marketing, Social Media
Tagged content, Content marketing, marketing, social media
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6 Ways to Inspired Content Marketing
Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances … Continue reading
Posted in Content, Content Marketing, Social Media
Tagged content, Content marketing, social media
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Can You Trust Anything Mashable Says
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear … Continue reading
Creative Exercises for Social Media Content
As social media marketing grows by leaps and bounds, so does the need for exceptional social media content. As more and more companies join the various social media platforms, the harder it will be for each brand to stand out. … Continue reading
Posted in Content, Marketing, Social Media
Tagged content, content writing, marketing, social media
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The State of Digital Content
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 using Google Analytics and Uberflip Metrics … Continue reading
How to Use Content to Build Customer Loyalty and Retention
Though content marketing is not a new concept, it’s now more important than ever for any company looking to build relationships and drive deeper engagement with customers. Even as content creation tools and social media have simplified the process, they’ve … Continue reading
Posted in Content, Marketing, Social Media
Tagged Content marketing, Facebook, marketing, social media, Social network, Twitter
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