How to Use Content to Build Customer Loyalty and Retention

Though content marketing is not a new concept, it’s now more important than ever for any company looking to build relationships and drive deeper engagement with customers. Even as content creation tools and social media have simplified the process, they’ve also changed the business landscape. Companies now need to embrace their new role as publishers and act accordingly.

Act like a publisher

If you are putting content online to tell your brand’s story—whether via your email newsletter, Facebook account, Twitter handle, or blog—you are a publisher. Rather than ignoring this reality, you should acknowledge the critical importance of your content marketing program and put a plan in place to manage and measure its effectiveness.

Written by Craig Fitzgerald and C.C. Chapman.  To read the full article, click here.

 

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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