Category Archives: Marketing Strategies

Email Marketing or Social Media: Who Reigns Supreme?

It’s undeniable that social media has made a phenomenal impact on how small businesses market themselves. It is reported that over the past 10 years however, email marketing, albeit not quite so ‘trendy’, remains far more effective at delivering the … Continue reading

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Curalate Adds Tumblr To Its Visual Analytics Platform

Startup Curalate has been described as a Pinterest marketing platform, but its ambitions are broader than that, as indicated by today’s announcement that it supports Tumblr, too. That means Curalate now offers analytics and marketing tools across Pinterest, Tumblr, Instagram … Continue reading

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Content Marketing Is A Long-Term Commitment, Not A Campaign

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three … Continue reading

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Native Advertising Won’t Boost Sales, Influencers Will

According to a survey (PDF) by the Online Publishers Association, 90% of all online publishers said they expected to be featuring so-called native advertising this year. We should take note of native advertising then—not only because it’s a fresh vehicle … Continue reading

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