Tag Archives: Social network

Ensure That Strategy, not Tactics, Drives Your Social Media

There it is again, another new social media network to investigate. The first question you ask yourself: “”Do we join or not?”” That’s potentially followed up with, “”Will my boss ask me about this?”” The rapid growth of social media … Continue reading

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The State of Digital Content

In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 using Google Analytics and Uberflip Metrics … Continue reading

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The best—and worst—times to post to social media

It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media? While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created … Continue reading

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5 ways social media is like romance

Most of us have experienced a romantic relationship (or two, or three)—the butterflies, new experiences, the “firsts,” and the seemingly inevitable heartbreak. Oddly enough, the more I think about it, the more romance reminds me of social media. Let me … Continue reading

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How to Use Content to Build Customer Loyalty and Retention

Though content marketing is not a new concept, it’s now more important than ever for any company looking to build relationships and drive deeper engagement with customers. Even as content creation tools and social media have simplified the process, they’ve … Continue reading

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Who Is Winning the Talent War in Social Media?

In the olden days (read: pre-social media), a job recruiter was limited to the stack of neatly typed resumes on his desk, a bulletin board, and work connections in his search for the best job applicants. In the digital age, … Continue reading

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Facebook, LinkedIn Are Top Social Platforms for Marketers

If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by LinkedIn at 16%, according to a recent survey by SocialMedia Examiner. YouTube holds the top spot for future plans, … Continue reading

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