Category Archives: Email

Why email is a key element of mobile marketing

A recent survey of more than 1,000 mobile device users found that for the first time ever, email is the primary reason people are using smartphones. According to the report from Adobe, 79 percent of people said they use their … Continue reading

Posted in Email, Marketing, Mobile Devices | Tagged , , | Leave a comment

Social Media Lags Search, Email in E-commerce Conversions

Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report by Monetate. The Ecommerce Quarterly (EQ) report, which analyzed a random sample of … Continue reading

Posted in E-commerce, Email, Social Media | Tagged , , | Leave a comment