Category Archives: Social Strategy

5 Ways Your Company Can Use Social Media: Tools to Employ

Social Media for corporations, small businesses or startups is not just about “engagement”. It’s much broader than that – often including things like advertising, reputation management and customer service. The Social Media Strategies Summit team does a great job of … Continue reading

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Marketing Students Say Facebook Is Most Important Social Tool

Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey by the MediaSchool Group. Moreover, just 40% or so agree with … Continue reading

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The best—and worst—times to post to social media

It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media? While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created … Continue reading

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5 ways social media is like romance

Most of us have experienced a romantic relationship (or two, or three)—the butterflies, new experiences, the “firsts,” and the seemingly inevitable heartbreak. Oddly enough, the more I think about it, the more romance reminds me of social media. Let me … Continue reading

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Four Steps for Using Images in Your Brand’s Social Strategy

Just when marketers thought they’d mastered social media marketing—creating and monitoring tweets, posts, and links—now the social Web is morphing again. Today, social networks are all about images. Photo-centric social sites such as Pinterest, Instagram, and Tumblr are rising quickly … Continue reading

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