Category Archives: Content Marketing

The three vectors that impact SEO are back links, social media and content.

The binding glue for this is your content strategy……. We all know that we need to publish high-quality content that gets read and linked to by as many people as possible.  This is standard practice. Social media also benefits an … Continue reading

Posted in Content Marketing, Digital Marketing, SEO, Social Media | Tagged , , , | Leave a comment

Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances … Continue reading

Posted in Content Marketing, Social Media | Tagged , | Leave a comment

Content Marketing Is A Long-Term Commitment, Not A Campaign

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three … Continue reading

Posted in Business Tips, Content Marketing, Marketing Strategies, Social Media | Tagged , , , | Leave a comment

How to Kick Your Content Marketing Strategy Up a Notch

Last week I outlined how social media is useless without a thoughtful content marketing strategy. My man Mark Schaefer carried this one step further by brilliantly describing Content Marketing as a “do-over” for social media. Something is still missing though. … Continue reading

Posted in Content, Content Marketing, Marketing, Social Media | Tagged , , , | 2 Comments

6 Ways to Inspired Content Marketing

Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances … Continue reading

Posted in Content, Content Marketing, Social Media | Tagged , , | Leave a comment

Can Content Marketing Save Paula Deen?

I’m a black man and a Paula Deen fan. Up until a week ago, this wasn’t a problem but Paula recently admitted that she used the “n” word 30 years ago after being held at gunpoint by a black man. … Continue reading

Posted in Branding, Content Marketing, edia | Tagged , , , | Leave a comment