Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region. While it’s something that simply can’t be overlooked, it has actually become more complicated in recent years.
The main reason is because Google wants to ensure that they provide the best experience to searchers who are expecting local results. This goal has caused them to put measures in place that discourage businesses without an actual local presence from gaming the system.
Although executing the right local SEO strategy can be a challenge, the good news is Google does want to display real businesses in its local results. So if you have any kind of retail presence in your area, you should be able to get the visibility you want by following a handful of straightforward steps, as well as knowing certain pitfalls to avoid:
How to Get Started with Local SEO
The first thing you’ll want to do is create a Google+ Local page. When it comes to filling out this page, the more information you can provide, the better. That includes adding plenty of pictures to your page so people can see what your business looks like and exactly what it has to offer.
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