Category Archives: ROI

How to Measure a Twitter Campaign?

Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social … Continue reading

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For Stores, Pinterest Trumps Facebook And YouTube

While all social media is sending a growing number of shoppers to retail Web sites, Pinterest is more powerful than either Facebook or YouTube. That news comes from Experian Marketing Services’ 2014 Digital Marketer study, and finds that Amazon (which … Continue reading

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Social Success? How to Measure Social Media Marketing ROI

What’s the biggest challenge to Twitter marketing? Although making lasting connections and gaining followers are difficult goals to achieve, measuring return on investment (ROI) is the biggest obstacle for almost half of brands, new research reveals. Even though 64.9 percent … Continue reading

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