Tag Archives: Business

Ensure That Strategy, not Tactics, Drives Your Social Media

There it is again, another new social media network to investigate. The first question you ask yourself: “”Do we join or not?”” That’s potentially followed up with, “”Will my boss ask me about this?”” The rapid growth of social media … Continue reading

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Four Steps for Using Images in Your Brand’s Social Strategy

Just when marketers thought they’d mastered social media marketing—creating and monitoring tweets, posts, and links—now the social Web is morphing again. Today, social networks are all about images. Photo-centric social sites such as Pinterest, Instagram, and Tumblr are rising quickly … Continue reading

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Small Businesses Find ROI in Social Media

Small businesses can find a return on investment (ROI) in social media, but they have a hard time with Facebook. A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns. Manta then created … Continue reading

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15 Actionable Takeaways From Social Media Marketing World 2013

“Did you miss Social Media Marketing World in April? Or perhaps you were there but weren’t able to attend all the sessions you would have liked to. In this article I’ve assembled for you 15 actionable social media marketing takeaways … Continue reading

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