Tag Archives: Advertising

Marketing is Advertising is PR and They are All Publishing

Take a moment to think about what’s just happened in the last 6 months. Facebook allows images in comments. Instagram allows videos. Twitter allows video through Vine. Podcasting is back in a very big way. LinkedIn rolls out video ads. … Continue reading

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Marketing Students Say Facebook Is Most Important Social Tool

Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey by the MediaSchool Group. Moreover, just 40% or so agree with … Continue reading

Posted in Facebook, Marketing, Online Branding, Online Marketing, Social Media, Social Platforms, Social Strategy | Tagged , , , , | Leave a comment

Effectiveness of Social Media Cues in Ads

The effectiveness of social media cues in advertisements varies widely by the medium the ad appears in, according to a recent survey from Burst Media. Among survey respondents who recalled social media prompts in advertising, digital ads (61%) and television … Continue reading

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