Category Archives: Social Media

Marketers “Secret Sauce” for Social Media in 2014

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these … Continue reading

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How to Use Facebook Groups to Build Your Business

Are you looking for new ways to network? Have you considered using Facebook groups to build your business? Facebook groups offer a proven way to form lasting, productive connections that generate leads. In this article you’ll discover how to create … Continue reading

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3 Social Media Rules Most Entrepreneurs Don’t Follow

For all the talk about the drawbacks of using social media, it’s hard to imagine a better all-in-one tool for business owners. If used correctly, social media can boost your search engine rankings, allow you to provide better customer service, build an … Continue reading

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How to Harness the Power of LinkedIn – INFOGRAPHIC

A presentation on the topic of how to cook a chocolate tart is  going to “bomb”at a cheese maker’s  convention. It will be the wrong audience for an interesting topic, but the cheesemakers didn’t pay $1,200 for a conference ticket to … Continue reading

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3 Small Businesses That Found Social Media Success

As a small business, you’re always looking for a way to make your brand stand out among the competition. It’s important to find inspiration for something unique that fits your brand, but it also helps to learn from the success … Continue reading

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The ‘Giant Selfie’ and 6 Other Digital Marketing Trends to Watch

When Shama Hyder published her book The Zen of Social Media Marketing in 2010, she got an email from a potential customer. “Is it available on the iPad?” he asked. “You mean that device that came out yesterday?” she replied. … Continue reading

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Why Search, Social Media and Content are Vital for Your Company’s Success

Search engines like Google are like racing car mechanics, constantly under the hood tweaking their complex code engines to maintain their relevancy on a web that has moved from stiff, static and slow to dynamic, social and real time. It … Continue reading

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