Category Archives: Advertising

Marketing is Advertising is PR and They are All Publishing

Take a moment to think about what’s just happened in the last 6 months. Facebook allows images in comments. Instagram allows videos. Twitter allows video through Vine. Podcasting is back in a very big way. LinkedIn rolls out video ads. … Continue reading

Posted in Advertising, Facebook, Instagram, Marketing, Public Relations, Social Media, Twitter, Vine | Tagged , , , , , , | Leave a comment

Effectiveness of Social Media Cues in Ads

The effectiveness of social media cues in advertisements varies widely by the medium the ad appears in, according to a recent survey from Burst Media. Among survey respondents who recalled social media prompts in advertising, digital ads (61%) and television … Continue reading

Posted in Advertising, Marketing, Social Media | Tagged , , , , | Leave a comment