Tag Archives: Content marketing

The three vectors that impact SEO are back links, social media and content.

Posted on April 21, 2014 by MyDigiBrand™

The binding glue for this is your content strategy……. We all know that we need to publish high-quality content that gets read and linked to by as many people as possible.  This is standard practice. Social media also benefits an … Continue reading →

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Posted on April 21, 2014 by MyDigiBrand™

Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances … Continue reading →

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Content Marketing Is A Long-Term Commitment, Not A Campaign

Posted on April 15, 2014 by MyDigiBrand™

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three … Continue reading →

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How to Kick Your Content Marketing Strategy Up a Notch

Posted on July 26, 2013 by MyDigiBrand™

Last week I outlined how social media is useless without a thoughtful content marketing strategy. My man Mark Schaefer carried this one step further by brilliantly describing Content Marketing as a “do-over” for social media. Something is still missing though. … Continue reading →

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6 Ways to Inspired Content Marketing

Posted on July 21, 2013 by MyDigiBrand™

Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances … Continue reading →

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Can Content Marketing Save Paula Deen?

Posted on July 18, 2013 by MyDigiBrand™

I’m a black man and a Paula Deen fan. Up until a week ago, this wasn’t a problem but Paula recently admitted that she used the “n” word 30 years ago after being held at gunpoint by a black man. … Continue reading →

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How to Use Content to Build Customer Loyalty and Retention

Posted on June 25, 2013 by MyDigiBrand™

Though content marketing is not a new concept, it’s now more important than ever for any company looking to build relationships and drive deeper engagement with customers. Even as content creation tools and social media have simplified the process, they’ve … Continue reading →

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