Content Marketing Is A Long-Term Commitment, Not A Campaign

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior?

According to one study, subjects “voiced a greater preference for the product after receiving three ad exposures” compared to those who received “either one or five.”

Other experts contend, however, that “A consumer won’t purchase your product or service until it has been a part of your campaign seven times.” Still others say that 20 is the magic number.

Who’s right? It’s easy to get swept up in the argument. When it comes to content marketing, however, the debate is completely irrelevant.

Content marketing is not advertising. The strategy, tactics, and even the goals of content marketing are different. Yet so many companies still treat digital content as an ad campaign  — which is detrimental not only to their respective brands, but to the entire content marketing arena as well.

Written by John Hall.  To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

Advertisements

About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
This entry was posted in Business Tips, Content Marketing, Marketing Strategies, Social Media and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s