There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior?
According to one study, subjects “voiced a greater preference for the product after receiving three ad exposures” compared to those who received “either one or five.”
Who’s right? It’s easy to get swept up in the argument. When it comes to content marketing, however, the debate is completely irrelevant.
Content marketing is not advertising. The strategy, tactics, and even the goals of content marketing are different. Yet so many companies still treat digital content as an ad campaign — which is detrimental not only to their respective brands, but to the entire content marketing arena as well.
Written by John Hall. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.