How to Kick Your Content Marketing Strategy Up a Notch

Last week I outlined how social media is useless without a thoughtful content marketing strategy. My man Mark Schaefer carried this one step further by brilliantly describing Content Marketing as a “do-over” for social media.

Something is still missing though.

I couldn’t put my finger on it until I began dissecting the term “content marketing.” It occurred to me that many acts as if “content” has already been defined. Say the word content and people automatically substitute the word with “savvy, smart,interesting or systematic.” The assumption follows that you can’t go wrong if you stick with content.

When pushed to define content – I often get a “procedural” answer.

Great content should be published regularly. Content needs to be relevant. Content must be interesting. Close but not quite.

Written by Standord.  To read the full article, click here.


About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
This entry was posted in Content, Content Marketing, Marketing, Social Media and tagged , , , . Bookmark the permalink.

2 Responses to How to Kick Your Content Marketing Strategy Up a Notch

  1. Solid Post by Sanford. Really enjoyed it! He definitely gave a lot of solid ideas! 😀

    – Chris

  2. Pingback: Emerging Tech Conference 2013 Media Knowledge & Tips

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