Content marketing is part art with a touch of science.
Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances for sharing on the web.
That’s the art part.
So we all know that high quality content and social media sharing and engagement are the driving force behind traffic and conversions. Yet most people don’t have a clear strategy for tracking and analysing performance.
This is the simple science.
Most of us periodically check our Google Analytics to find the number of visitors, or referrals from Google or Facebook, but few know how to use other data available in analytics to maximize their social media and content marketing strategies.