Can Content Marketing Save Paula Deen?

I’m a black man and a Paula Deen fan.

Up until a week ago, this wasn’t a problem but Paula recently admitted that she used the “n” word 30 years ago after being held at gunpoint by a black man. Since her admission during a court deposition, she has lost all of her corporate sponsors.

It’s easy to understand why these sponsors aren’t sticking by Paula. They are afraid that her lapse 30 years ago could have been repeated in her restaurants with staff.

I’m still a fan of Paula Deen. She has apologized but that isn’t going to solve the problem. An apology at this point begs the question – Is she sorry for the racist speech or is she sorry that she was caught? I believe the former, but the optics, as politicos say, are hard to ignore here.

Along with a heartfelt apology, I would recommend an equally heartfelt content marketing strategy.

No. I’m not crazy. Stick with me.

Written by Standord.  To read the full article, click here.


About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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