I’m a black man and a Paula Deen fan.
Up until a week ago, this wasn’t a problem but Paula recently admitted that she used the “n” word 30 years ago after being held at gunpoint by a black man. Since her admission during a court deposition, she has lost all of her corporate sponsors.
It’s easy to understand why these sponsors aren’t sticking by Paula. They are afraid that her lapse 30 years ago could have been repeated in her restaurants with staff.
I’m still a fan of Paula Deen. She has apologized but that isn’t going to solve the problem. An apology at this point begs the question – Is she sorry for the racist speech or is she sorry that she was caught? I believe the former, but the optics, as politicos say, are hard to ignore here.
Along with a heartfelt apology, I would recommend an equally heartfelt content marketing strategy.
No. I’m not crazy. Stick with me.