A presentation on the topic of how to cook a chocolate tart is going to “bomb”at a cheese maker’s convention.
It will be the wrong audience for an interesting topic, but the cheesemakers didn’t pay $1,200 for a conference ticket to hear information about “Tarts”!
A paying participant at a car dealer expo will want to hear about horsepower and handbrakes and will either leave the hall or fall asleep if the speakers start talking about knitting and slipper making.
The art of successful communicating and engagement involves selecting the right audience and providing them with information and content that resonates with their needs and wants.
Not all Social Networks are Equal.
When it comes down to sheer popularity Facebook is the social network that wins.
Facebook is also about “Identity” whether that is a personal profile or a “business brand” persona.
Twitter is about “Events” which could be the next plane crashing into the Hudson river or letting your audience know that your latest blog post is published…that is an event!
Google plus is “Core” and is woven into the science of search as Google embeds it into every one of its web properties from Picasa to YouTube.
It cannot and should not be ignored by marketers as social signals are now being measured and monitored by Google machines and is being woven into the DNA of search. Optimizing your online assets (blog and website) for search engines is vital.
Different social networks will be need to be included in your social media marketing strategy depending on your goals, audience and tactics.
Written by Jeff Bullas. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.