Tag Archives: online brand

How to Maximize the New Twitter Layout

Here’s the news from the Twitter blog: “The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more. Here are main features:” Best Tweets: Tweets that have received more engagement will … Continue reading

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Social Media Marketing Tool Box: 62 Tips

Social media marketing is moving from its exciting adolescent phase to a more mature grownup status. Online social media obsession driven by social web hormones and testosterone that drove social networks to hyperactivity are being replaced by tried and now … Continue reading

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Social Success? How to Measure Social Media Marketing ROI

What’s the biggest challenge to Twitter marketing? Although making lasting connections and gaining followers are difficult goals to achieve, measuring return on investment (ROI) is the biggest obstacle for almost half of brands, new research reveals. Even though 64.9 percent … Continue reading

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Social Media Marketing World: 17 Tools to Optimize Your Social Media Performance

Want to make significant improvements to your social media presence to-day? At the Social Media Marketing World conference in San Diego last week I presented to a packed room about a range of tools to optimize social media performance. It … Continue reading

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Top Five Steps to Build Your Online Brand and Protect Your Online Reputation

“In the old days of the American West, a rancher would make his livestock known to everyone by “branding” his stock with a unique and often stylish design at the tip of a hot piece of iron. While you won’t … Continue reading

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