Category Archives: Business Tips

Content Marketing Is A Long-Term Commitment, Not A Campaign

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three … Continue reading

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Developing a Winning Social Media Optimization Strategy

Social Media Optimization, the SEO of social media, involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. It’s no doubt that creating content that can easily be … Continue reading

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How to Maximize the New Twitter Layout

Here’s the news from the Twitter blog: “The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more. Here are main features:” Best Tweets: Tweets that have received more engagement will … Continue reading

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Social Media Marketing Tool Box: 62 Tips

Social media marketing is moving from its exciting adolescent phase to a more mature grownup status. Online social media obsession driven by social web hormones and testosterone that drove social networks to hyperactivity are being replaced by tried and now … Continue reading

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Social Media Marketing World: 17 Tools to Optimize Your Social Media Performance

Want to make significant improvements to your social media presence to-day? At the Social Media Marketing World conference in San Diego last week I presented to a packed room about a range of tools to optimize social media performance. It … Continue reading

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Ensure That Strategy, not Tactics, Drives Your Social Media

There it is again, another new social media network to investigate. The first question you ask yourself: “”Do we join or not?”” That’s potentially followed up with, “”Will my boss ask me about this?”” The rapid growth of social media … Continue reading

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Introducing SDREFNET, aka San Diego Business Referral Network

Are you looking for qualified business referrals in the San Diego, CA area?  If so, then you need to check out the San Diego Referral Network, also known as SDREFNET! SDREFNET fosters a warm, inviting and professional environment that cultivates … Continue reading

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