Monthly Archives: June 2013

What 9 Internet trends mean for PR

Mary Meeker’s latest Internet Trends report has tons of interesting nuggets on global Internet use. There are now 2.4 billion Web users worldwide, and that number is growing fast. The report includes 117 pages of data and insights, but what … Continue reading

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Why email is a key element of mobile marketing

A recent survey of more than 1,000 mobile device users found that for the first time ever, email is the primary reason people are using smartphones. According to the report from Adobe, 79 percent of people said they use their … Continue reading

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5 questions that nag social media marketers

Marketers are high on using social media—they’re just a little foggy about how, exactly, to do so. The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released last month and the results weren’t overwhelmingly surprising. More … Continue reading

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Introducing SDREFNET, aka San Diego Business Referral Network

Are you looking for qualified business referrals in the San Diego, CA area?  If so, then you need to check out the San Diego Referral Network, also known as SDREFNET! SDREFNET fosters a warm, inviting and professional environment that cultivates … Continue reading

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The best—and worst—times to post to social media

It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media? While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created … Continue reading

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Marketing Students Say Facebook Is Most Important Social Tool

Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey by the MediaSchool Group. Moreover, just 40% or so agree with … Continue reading

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5 ways social media is like romance

Most of us have experienced a romantic relationship (or two, or three)—the butterflies, new experiences, the “firsts,” and the seemingly inevitable heartbreak. Oddly enough, the more I think about it, the more romance reminds me of social media. Let me … Continue reading

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The 15 commandments of social media marketing

When it comes to developing outstanding marketing strategies, you and your marketing partner should always remain “tactic and channel agnostic.” That means, don’t get married to any one communications vehicle. Instead, use the medium or media that can best convey … Continue reading

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How to Use Content to Build Customer Loyalty and Retention

Though content marketing is not a new concept, it’s now more important than ever for any company looking to build relationships and drive deeper engagement with customers. Even as content creation tools and social media have simplified the process, they’ve … Continue reading

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How Senior Marketers Are Using Twitter

Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail. The study, which analyzed the tweets of 1,797 marketing executives (manager level and above) in … Continue reading

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