Marketing Students Say Facebook Is Most Important Social Tool

Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey by the MediaSchool Group.

Moreover, just 40% or so agree with a recent statement by Sir Martin Sorrell, the chief executive officer of WPP Group, that Twitter is not an advertising medium.

Below, additional key findings from the study, The Next Generation of Marcoms, which surveyed 2,000 European students age 20-25 studying advertising, marketing communications, design, PR, and events.

Written by Ayaz Nanji.  To read the full article, click here.

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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