Marketers are high on using social media—they’re just a little foggy about how, exactly, to do so.
The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released last month and the results weren’t overwhelmingly surprising.
More than 3,000 marketers were surveyed and, although the report finds they place very high value on social media, the increase is only 3 percentage points over last year. That said, the percentage—86 percent—is pretty high.
In other words, more than 2,500 marketers place a very high value on social media.
That’s great—but what concerns me is where they want to focus:
• Tactics and engagement
• Increased exposure
Written by Gini Dietrich. To read the full article, click here.