A recent survey of more than 1,000 mobile device users found that for the first time ever, email is the primary reason people are using smartphones.
According to the report from Adobe, 79 percent of people said they use their phone for email, one tick above the 78 percent who said they make and receive calls with their mobile phones.
The same Adobe report includes a statistic of interest to marketers: 59 percent of smartphone users say they’re likely to make a purchase directly from their handset during the next year.
Written by Michael Truby. To read the full article, click here.