Mary Meeker’s latest Internet Trends report has tons of interesting nuggets on global Internet use. There are now 2.4 billion Web users worldwide, and that number is growing fast. The report includes 117 pages of data and insights, but what does it mean for the PR industry? Here are nine takeaways and their implications for PR professionals:
1. TV and Internet top media consumption: 42 percent of America’s media diet is dedicated to television; another 26 percent goes to the Internet. Only 6 percent of that time is spent with print, indicative of the trouble the newspaper industry is having.
2. People like photos: The number of photos uploaded to the Internet per day has exploded since 2005—to more than 500 million per day. As brands share content on social networks, the need for visuals is obvious.
3. Smartphone users look at their devices—a lot: Consumers are reaching for their mobile devices 150 times a day. Make websites, content, and whatever you’re using to communicate with to consumers mobile-friendly.
4. Users flock to video: People are embracing online video like never before. Per minute, 100 hours of footage is uploaded to YouTube. That’s a 100 percent increase from six years ago. Is your brand there?
Written by Cameron McPherson. To read the full article, click here.