When it comes to developing outstanding marketing strategies, you and your marketing partner should always remain “tactic and channel agnostic.” That means, don’t get married to any one communications vehicle.
Instead, use the medium or media that can best convey your brand to your core target audience and move them to take a desired action. Often, and ideally, this involves different tactics working in concert, including social media, to get the optimum result.
So what would Moses say about social media? I’ll channel my best Charlton Heston voice to offer the following 15 commandments as a (tongue-in-cheek) guide for staying on the righteous path.
Written by David Warschawski. To read the full article, click here.