Category Archives: Online Marketing

Google+ Now Shows How Many Views You’ve Had Subscribe Free

Google now tells you how many people have viewed your Google+ profile and content right on your profile page. The number is the sum of your profile, post and photo views since October 2012. Google talks about the feature more … Continue reading

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Have You Been Avoiding LinkedIn Like The Plague? Here Is How To Get Started

Have you been avoiding LinkedIn like the plague? Do you think it’s not a whole lot more than a hangout for job searchers and HR people? It’s okay. You can admit it. I’m here to tell you that you’re not … Continue reading

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9 Twitter “Fails” to Avoid

Twitter is an ideal medium for not only keeping in touch with customers and clients, but also building and maintaining relationships with businesses, market leaders and so on. However, if abused or used inappropriately, this resource can backfire and result … Continue reading

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25 Characteristics of Highly Effective Social Media Campaigns

There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. … Continue reading

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8 Real Disasters that Stress the Importance of Social Media as PR

The morning routine for the average working individual had seen a transformation in the last decade. No longer does the newspaper accompany all of our cups of coffee. These days, you get most of your news, latest headlines, and trending … Continue reading

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The Vine vs Instagram Battle Illustrates The Speed of Change in Social Media

I thought I’d share with you all some interesting observations I’ve made over the last couple of days in regards to Instagram Video & Vine. Vine and the introduction of Instagram Video provide a fascinating case study which underscores how … Continue reading

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The Problem with Marketing is It’s Full of Marketers

I’m a marketer. In marketing, our mission, if you like, is to instill desire. You may see a product you like, but don’t necessarily need. Marketing’s job is to instill enough desire around that product to make you need, or … Continue reading

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