How to Measure a Twitter Campaign?

How to Measure a Twitter Campaign? image How to Measure your Twitter Campaigns

Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and singled out for only one social media platform or can be a part of (or assisting) an overall digital/offline campaign.

One of the pain points which brands/agencies face is to justify spend of the campaign with quantifiable results. Hence, measurement is a key step for any social media activity to tell you the effectiveness of your campaign and place it in accordance with the goals you have set in place. The questions a brand needs to ask to assess the result for their campaign can be generalized with the below set of questions:

  1. How far did my message reach? [Reach]
  2. How did the audience react to my message? [Engagement]
  3. What was the outcome of the broadcasted message [Leads, Brand Awareness, Sales]

Written by Omkar Mishra.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at and follow us everywhere @mydigitalbrand.

About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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