Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and singled out for only one social media platform or can be a part of (or assisting) an overall digital/offline campaign.
One of the pain points which brands/agencies face is to justify spend of the campaign with quantifiable results. Hence, measurement is a key step for any social media activity to tell you the effectiveness of your campaign and place it in accordance with the goals you have set in place. The questions a brand needs to ask to assess the result for their campaign can be generalized with the below set of questions:
- How far did my message reach? [Reach]
- How did the audience react to my message? [Engagement]
- What was the outcome of the broadcasted message [Leads, Brand Awareness, Sales]
Written by Omkar Mishra. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.