Online branding: a digital-centric approach to developing brands

“Updating approaches to branding for the digital world.

Brand is No.1

I want to start with a bold statement.  The Brand is the single most important element to a business or organisation. If you think about what branding actually is; a position that has been carefully established, and a set of customer promises and an overall experiences based on communication and service, then not delivering on these promises and what a brand stands for will lead to failure.

A brand will experience reduced competitiveness, inaccessible products and services, customer confusion and dissatisfaction. As a brand shows its form in all customer touch points, then to say it is everything is really not an overstatement.

Digital centric

In this article I aim to break down the major elements that make up a typical brand proposition and describe in context to each, how online considerations and experiences need to be central to how the brand delivers its promises.”

Written by Andrew McCrea.  To read the full article, click here.

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
This entry was posted in Digital Branding, Marketing, Marketing Tips, Online Branding, Online Marketing, Online Reputation and tagged , , , , . Bookmark the permalink.

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