Ensure That Strategy, not Tactics, Drives Your Social Media

There it is again, another new social media network to investigate. The first question you ask yourself: “”Do we join or not?”” That’s potentially followed up with, “”Will my boss ask me about this?””

The rapid growth of social media platforms sometimes outpaces the ability of businesses to get their arms around how best to use it. Before you can use a new channel, you must create a strategy around it. But many marketers struggle with how to create strategies.

In organizations, stakeholders often discuss logistics and tactics rather than strategies: “”Who is going to post this to Facebook,”” or “”We should tweet this out from the corporate handle versus the product.”” That approach is futile for one simple reason: Without a comprehensive, clear strategy, your tactics will never achieve your goals.

Written by Rachel DiCaro Metscher.  To read the full article, click here.

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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