No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore.
Still, it’s difficult to come up with just the right message, tone, and approach to make video marketing pay off for you.
Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you’ll have all the information and experience behind you to help inform your decisions.
Here are five tips to get started.