10 Significant Things You Likely Didn’t Know About Social Media But Should

We love to make decisions and form strategies based on statistics. It’s why we A/B test and how we change directions on our social sharing.

Who doesn’t love a good statistic, especially one that has an actionable next step?

You’re likely to find a sea of statistics for social media–I know I’m amazed at how many are out there. My favorite finds are those that are just a bit surprising or unique or even counterintuitive.

I’ve saved some of the best social media stats I’ve found over the past few months and I’m happy to share them here with you. Keep reading to see some fun, surprising, and (you guessed it) actionable stats for how you can better share on social media. Got any stats that you’ve found helpful? I’d love to hear about them in the comments.

1. Your biggest advocates have the fewest followers

When looking at your social media monitoring strategy, note that your brand/company mentions on social will likely not come from social’s biggest players. Very few, in fact, will.

Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91% of mentions come from people with fewer than 500 followers.

Written by Kevan Lee.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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