We love to make decisions and form strategies based on statistics. It’s why we A/B test and how we change directions on our social sharing.
Who doesn’t love a good statistic, especially one that has an actionable next step?
You’re likely to find a sea of statistics for social media–I know I’m amazed at how many are out there. My favorite finds are those that are just a bit surprising or unique or even counterintuitive.
I’ve saved some of the best social media stats I’ve found over the past few months and I’m happy to share them here with you. Keep reading to see some fun, surprising, and (you guessed it) actionable stats for how you can better share on social media. Got any stats that you’ve found helpful? I’d love to hear about them in the comments.
1. Your biggest advocates have the fewest followers
When looking at your social media monitoring strategy, note that your brand/company mentions on social will likely not come from social’s biggest players. Very few, in fact, will.
Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91% of mentions come from people with fewer than 500 followers.
Written by Kevan Lee. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.
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