Twitter is often seen as one of Cinderella’s ugly sisters when it is compared to the multimedia beauty and the wealth of numbers that the 800 million plus engaged users that the Facebook social network offers.
Facebook is the girlfriend you would be happy to take home to dinner with your parents but Twitter is often seen as a bit too quirky, strange and cheap to introduce to the family and folks.
Too short and dumpy for most.
If you take the time to get to understand Twitter with its quaint 140 character limit and its charming simplicity, it can be a very powerful tool to distribute information and ideas in real time to enhance your marketing and promotion efforts.
Twitter has some advantages that are sometimes not seen as a strength.
It doesn’t get much simpler that 140 characters and that is why texting (SMS) has not gone away but continued to grow.
Written by Jeff Bulas. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.