How to Calculate the ROI of Your Social Media Campaign


Recently a friend of mine has launched his business and he was using social media as the marketing platform on my recommendation. Later he came back to me and told me that he heard from one of his friend that getting ROI from Social Media isn’t an easy job and some of them told him that apart from connections & awareness there is nothing you can get from social media marketing.

Even today, not many people prefer to market on social media because they have myth as my friends – friends have that you can’t get the ROI from a social media marketing.

I am sorry to say if you are one of those who think that you can’t generate leads from social media marketing because it’s a big misconception.

After having the discussions with him, I started to search for the best way to calculate the ROI of Social Media Campaigns for him and as usual I came across the Neil Patel’s Inforgraphic.

Written by Sayeed Ahsan Khan.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at and follow us everywhere @mydigitalbrand.


About MyDigiBrand™

At MyDigiBrand™, we're passionate about what we do. Our team has been in the technology industry for ages, and are proud to play a small role in helping people capitalize on the Internet to establish their brands and generate revenues. Like most small businesses, we've gone through the trial processes of trying to find what works to create and maintain a powerful social media presence. We know it's not easy, that it takes a lot of work and a whole helluva lot of consistency. Most small businesses just don't have the time to do it, nor the resources to have someone on staff dedicated to managing their social presence.​ So let MYDIGIBRAND handle it for you. We've been there. We understand. And we can definitely help!
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