Image centric social networks are rapidly gaining market share due to their high engagement levels.
Everyone apparently loves an enticing photo
Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months. At an average of 88.3 minutes per visitor it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes).
Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google. Users have to download a toolbar that can be used to pin items from any Web site. The photo and information then appear on your Pinterest board, and users who follow you can see your collection of photos and even re-pin them if they like them. The simplicity of this system does not lend itself to obvious marketing strategies, but there are a number of ways that you can use this growing.
Written by Bridget Sandorford. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.
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