Tag Archives: Facebook

Ensure That Strategy, not Tactics, Drives Your Social Media

There it is again, another new social media network to investigate. The first question you ask yourself: “”Do we join or not?”” That’s potentially followed up with, “”Will my boss ask me about this?”” The rapid growth of social media … Continue reading

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3 keys to personal branding online for millennials

As millennials, we have been surrounded by social media for most of our lives. Until now it’s been pretty easy to manage—post a status here, “like” an angry cat meme there. Now that you’re entering the real world and you … Continue reading

Posted in Digital Branding, Marketing, Online Branding, Online Marketing, Online Reputation, Social Media | Tagged , , , , , | Leave a comment

What 9 Internet trends mean for PR

Mary Meeker’s latest Internet Trends report has tons of interesting nuggets on global Internet use. There are now 2.4 billion Web users worldwide, and that number is growing fast. The report includes 117 pages of data and insights, but what … Continue reading

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The best—and worst—times to post to social media

It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media? While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created … Continue reading

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Marketing Students Say Facebook Is Most Important Social Tool

Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey by the MediaSchool Group. Moreover, just 40% or so agree with … Continue reading

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5 ways social media is like romance

Most of us have experienced a romantic relationship (or two, or three)—the butterflies, new experiences, the “firsts,” and the seemingly inevitable heartbreak. Oddly enough, the more I think about it, the more romance reminds me of social media. Let me … Continue reading

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How to Use Content to Build Customer Loyalty and Retention

Though content marketing is not a new concept, it’s now more important than ever for any company looking to build relationships and drive deeper engagement with customers. Even as content creation tools and social media have simplified the process, they’ve … Continue reading

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