Why Search, Social Media and Content are Vital for Your Company’s Success

Search engines like Google are like racing car mechanics, constantly under the hood tweaking their complex code engines to maintain their relevancy on a web that has moved from stiff, static and slow to dynamic, social and real time.

Why Search, Social Media and Content are Vital for Your Company’s Success

It is said that Google makes up to 500 changes every year to its search algorithms to ensure that it delivers fast smart search results that keep people typing “Google.com” into their web browsers and continue to pay for its paid search advertising.

Companies with websites that didn’t change in years are slowly realizing that they need to have an active presence on the web by creating and publishing content that attracts customers, begs to be shared and Google will find.  These changes to an increasingly dynamic web is leading to the rise of digital agencies that can partner and guide customers through this maze of choices, change and confusion.

In this video interview I chat to Andy Jamieson about his company “Switched On Media” which has won several awards recently including ranking 9th in Deloitte’s Technology Fast 500 and 3rd in Smart Company Fast 50 for 2010.

He talks about the “Three P’s” behind their company’s success that he and his partner Scott Ennis started only 5 years ago.

Written by Jeff Bullas.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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How to Create a Google+ Community

How to Create a Google+ Community

Google+ Communities, similar in structure to LinkedIn Groups and Facebook Groups, have been around for a while now. Communities have popped up for all kinds of interesting topics, from Science to different music genres and sports, to specific tech areas and social networks. Whatever your interests might be, you can probably find a community you can join and meet other people with shared interests (and here’s a growing list of the Best Google+ Communities if you’re interested).

But what if you can’t find that community you’re looking for? Or, what if there are a few communities related to your interest topic, but you want to start a new one, for whatever reason? Here’s how you can do that step-by-step, as well as how to promote your community, plus 6 community suggestions and 6 community uses!

If You Build It

First, give some thought to why you’re going to build a community. There are some ideas and uses listed below, but the most common example is a community devoted to a specific topic of interest. It represents a place people can join to read and participate in discussions that interest them.

Once you know why you’re building the community, come up with a name. Give this careful consideration as it needs to aptly describe your community. Most people will only see the name of the community in the Google+ Community list and will decide if they’re interested in looking further based solely on the name.

Written by Mike Alton.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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Networking on social media – Twitter Hours

Networking on social media – Twitter Hours

At Harrison Mann we set up a number of Twitter Hours as we love social media and the plethora of opportunities it brings to businesses. As a digital agency in Bradford we set up BradfordHour, LeedsHour, YorkHour, HullHour and SheffieldHour so businesses could interact, network and come together in an online environment.

More and more businesses are realising the power of social media, and are exploiting its potential to reach out and engage with their customers and followers.

Twitter, a microblogging site, has revolutionised the way we communicate. In recent months, there has been a spate of ‘Twitter Hours’ being launched by businesses and organisations for marketing, PR or customer service purposes.

Our Twitter hours have increased to more than 11,500 followers in only a few months. And each week we have seen user engagement go through the roof.  Our Bradford Hour has been featured in the Telegraph & Argus and Hull Hour was discussed on the BBC and Hull Daily Mail – the coverage attained is evident of their importance in today’s digital world.

Written by Richard Barker.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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Ten Social Networking Mistakes to Avoid When Marketing Your Business

Business owners worldwide are utilizing various social media platforms to promote products and reach out to consumers.Ten Social Networking Mistakes to Avoid When Marketing Your Business

Many companies thrive, thanks to strong web presence. However, some struggle as a result of costly mistakes made during the online marketing process. Thus, before you began marketing your business it is advisable to brush up on your social media skills.

Better yet, read on for a crash course on the ten most common social networking mistakes and how you can avoid making them yourself.

#1. No Clear Social Marketing Strategy

Forbes columnist Pamela Springer notes that many business owners fail to properly budget their resources. “Even though many social media applications are free,” she writes, “they still cost small businesses time – and time equals money.” She suggests a formal online marketing plan, with a clear goal for each step of the process.

#2. The Media is Inconsistent

With a marketing plan in place, every Tweet and Facebook post should be planned in advance to avoid inconsistency. Terri Seymour, of Site Pro News, advises company marketers to draw up a weekly social media schedule—and then follow it. “Choose a couple of the best sites and give them the time and attention they need to work their magic,” she writes.

Written by Kate Manning.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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4 Overlooked Types of Social Media Analysis

There are a lot of KPIs that we focus on as social marketers: From audience size and engagement, to content type to the best time of day…the amount of data at our fingertips makes almost anything measurable.

But working for a social media analytics company, I get unique insight into what the most social brands and agencies in the world are focused on, and I’m always impressed when I see someone step back and ask what they’re missing. It’s easy to get tunnel vision. It’s almost necessary. Otherwise we’d spend our entire week digging through metrics that we might not need.

It’s important to focus on what we can use, and avoid zeroing in on the “vanity metrics” that we think help mark our success. These four types of analysis will help you take a different look at your social channels and look at things in a different way.

1. Your Posting Frequency

It’s common to look at the best time to tweet, which day of the week your audience is active and when photos work better than links…but are you focused on how much content you’re putting out there? Too much and you can overwhelm your audience; not enough and they’ll forget about you.

Written by Lucy Hitz.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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6 Social Media Recruiting Strategies You Should Be Doing

6 Social Media Recruiting Strategies You Should Be Doing

Some people are still skeptical about social media recruiting, though I can’t figure out why. The success stories on both companies and individuals finding their dream match through a social media recruitment campaign keep rolling in. Stacy Lambe got hired by BuzzFeed because of a meme he created of Hillary Clinton. Dawn Stiff was hired thanks to her Vine video by The Economist.

The question is, what should you be doing for the recruitment magic to happen? Here are 6 social media recruiting strategies to get you going in the right direction with Twitter, LinkedIn and Facebook.

Twitter

1. Become Best Friends with #Hashtags

Twitter uses Twitter for social media recruiting so it must be a good platform. The one thing that many recruiters don’t take the time to understand from the beginning are hashtags. It’s all too easy to put a “#” in front of a word and expect it to work. But if you don’t know the reach of that particular tag in terms of numbers and geography then you’re not using it right. If your chosen hashtag is getting lost in a sea of other tweets, it also won’t work. For example don’t use #jobopening but try adding your city’s abbreviation as well. Use tools like Hashtracking or TweetBinder to help you out.

Written by Paul Kejizer.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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The new Google +1 button and the Effects on SEO

google-plus-1-button

Google has recently announced the release of a new social button called “+1” (plus one). Similarly to Facebook like button, the new +1 button will allow users to bookmark and share the cool websites, pages, advertisements and search results that they find on the web.

The +1 button will start appearing next to the search results on Google.com and later it will become available to the other versions of Google. Note that in order to see the +1 button, you must have an updated Google profile, you must be logged in and you have to opt-in to the launch by visiting the Google’s experimental search site.

What is the +1 Button and how it works?

As we said above the +1 button will allow users recommend and share content with their friends and it will be visible next to the search results. Along with them the logged in users will be able to see if the people that belong to their Social Circle have +1’d any of the pages that appear in SERPs. Currently the Social Circle is calculated based on the data that come from Gmail, Google Talk, Google Contacts, Google Reader and Google Buzz. Nevertheless Google says that on the near future they will incorporate information from other 3rd party networks such as Twitter, Flickr etc.

Written by Vasilis Vryniotis.  To read the full article, click here.  For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.

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