When Shama Hyder published her book The Zen of Social Media Marketing in 2010, she got an email from a potential customer. “Is it available on the iPad?” he asked. “You mean that device that came out yesterday?” she replied. “Yes,” he said.
Customers keep raising the bar on what they expect from businesses, said Hyder, founder and CEO of the The Marketing Zen Group, to the crowd during a breakout session at Inc.’s 2014 Growth conference in Nashville. And businesses have to work even harder to meet those expectations.
In the talk, titled “Digital Foresight: 7 Pivotal Trends Every Leader Must Know,” Hyder shared her advice for companies navigating the ever-changing world of digital marketing. Here are the trends she says you need to follow:
Written by Bobbie Gossage. To read the full article, click here. For more information on creating your own online brand, website and social media strategy, please visit our website at www.mydigibrand.com and follow us everywhere @mydigitalbrand.